Our recent retreat to New Zealand strengthened our bond and reinforced the values that guide our business—here’s why that matters for our team.

In business, partnerships are often formed based on mutual interests, complementary skills, and the desire for success. But what happens when that partnership is also built on a deep personal friendship? For us, being best friends and business partners isn’t just a happy coincidence—it’s the secret to why our company thrives.

This connection isn’t just about luck; it’s the result of smart, intentional work, and it’s rooted in the core values that guide both our friendship and our business.

Our business is built on four values, and they are woven into the foundation of everything we do. When our employees see us working together with such deep trust and connection, they know our partnership is built on more than just contracts or convenience—it’s built on a real, authentic bond.

Authenticity is the cornerstone of everything we do. Our friendship is genuine, and we bring that realness into the business. This transparency allows us to communicate openly, share ideas honestly, and make decisions that align with who we are, both individually and as partners. By leading with authenticity, we show our team that it’s not just okay to be yourself at work—it’s necessary for success.

Our value of boldness was on full display during our glacier adventure, and it empowers us to take similar risks in business. We challenge each other to push boundaries and innovate, and that courage transfers directly to how we lead. When we’re bold in our friendship, we’re bold in our vision, and that sense of fearlessness is contagious within our team.

What makes our partnership truly special is our chemistry—a deep, natural connection that allows us to work seamlessly together. This chemistry isn’t just something we stumbled upon; it’s something we nurture through shared experiences. These experiences deepen our understanding of each other, and that chemistry sets the tone for our entire team.

Finally, drive is what propels us forward. Our friendship isn’t just about having fun or enjoying the ride—it’s about pushing each other to be our best. We’re both driven by a shared vision, and that determination is at the heart of our success. When you have someone by your side who knows you deeply and shares your ambition, you’re unstoppable.

In the end, the success we’ve built isn’t just because of our skills or strategies—it’s because of our partnership, grounded in friendship and guided by our values of authenticity, boldness, chemistry, and drive. When our team sees the strength of our bond, they know our business’s future is secure, built on trust and genuine connection.

By investing in our friendship and values, we’ve built a business that thrives. And we believe that any successful venture needs strong relationships at its core. Trust, vulnerability, and shared values aren’t just personal principles—they’re smart business practices.